Navigating Country of Origin Labelling: A Practical Guide
Country of Origin labelling in Australia aims to help consumers make informed choices about the food they buy. However, understanding the different labels and their nuances can be confusing. This guide provides practical tips to navigate Country of Origin labelling and ensure you're getting what you expect.
1. Understanding the Different Country of Origin Labels
There are three main types of Country of Origin labels you'll encounter on Australian food products:
Grown in: This label indicates that the product was grown entirely in the stated country. For example, 'Grown in Australia' means the fruit or vegetable was cultivated and harvested in Australia.
Product of: This label signifies that the product was both grown and substantially transformed in the stated country. For instance, 'Product of Australia' means the ingredients originated in Australia and the product was manufactured here.
Made in: This label indicates that the product was manufactured in the stated country, but the ingredients may be from other countries. The percentage bar chart alongside the 'Made in' label shows the proportion of Australian ingredients.
Common Mistakes to Avoid
Assuming 'Made in' always means Australian ingredients: This is a common misconception. Always check the percentage bar chart to see the proportion of Australian ingredients.
Ignoring the fine print: Sometimes, additional information is provided near the label, which can clarify the origin of specific ingredients or processes.
2. Interpreting the Graphics and Text
The Country of Origin label includes both a graphic and text. The graphic is a kangaroo inside a green triangle, with the country of origin displayed prominently. The text provides further details about the product's origin and the percentage of Australian ingredients.
Decoding the Percentage Bar Chart
The percentage bar chart is a crucial part of the label. It shows the proportion of Australian ingredients in the product. A higher percentage indicates a greater proportion of Australian ingredients. If the bar is very small or non-existent, it means the product contains very few or no Australian ingredients.
Understanding 'Packed in' Labels
Sometimes, you might see a 'Packed in' label. This indicates where the product was packaged, but it doesn't necessarily reflect the origin of the ingredients. Always look for the 'Grown in', 'Product of', or 'Made in' label for information about the ingredients' origin.
3. Identifying Australian Grown Products
To easily identify Australian grown products, look for the 'Grown in Australia' label. This label guarantees that the product was cultivated and harvested in Australia. This is particularly relevant for fresh produce like fruits, vegetables, and grains.
Tips for Finding Australian Grown Produce
Shop at farmers' markets: Farmers' markets often feature locally grown produce, and you can directly ask the farmers about the origin of their products.
Look for seasonal produce: Buying fruits and vegetables that are in season in Australia increases the likelihood that they are locally grown.
Check the labels carefully: Pay attention to the Country of Origin labels and prioritise products with the 'Grown in Australia' label.
4. Recognising Imported Ingredients
Even products labelled 'Made in Australia' can contain imported ingredients. The percentage bar chart will indicate the proportion of Australian ingredients. If you're specifically looking to avoid imported ingredients, pay close attention to this percentage.
Understanding 'Made in Australia from Imported and Local Ingredients'
This label indicates that the product was manufactured in Australia using a combination of imported and local ingredients. The percentage bar chart will show the proportion of Australian ingredients.
Identifying Specific Imported Ingredients
Sometimes, the label will specify the origin of key imported ingredients. For example, it might say 'Made in Australia from Australian wheat and imported cocoa'. This allows you to make more informed choices based on your preferences.
5. Using Country of Origin Labelling to Support Local Producers
By understanding Country of Origin labelling, you can actively support Australian producers. Choosing products with the 'Grown in Australia' or 'Product of Australia' labels helps to boost the local economy and support Australian farmers and manufacturers. You can learn more about Foodlabel and our commitment to supporting local food businesses.
Benefits of Supporting Local Producers
Boosting the local economy: Buying local products helps to create jobs and support local businesses.
Reducing environmental impact: Locally produced goods often have a lower carbon footprint due to reduced transportation distances.
Supporting sustainable farming practices: Many local producers prioritise sustainable farming methods.
Where to Find Information About Australian Producers
Farmers' markets: A great way to connect with local producers and learn about their products.
Online directories: Several online directories list Australian producers and their products.
Foodlabel's resources: Foodlabel provides resources and information to help you identify and support Australian producers. You can also check our services to see how we help businesses with their labelling needs.
6. Common Misconceptions about Country of Origin Labelling
There are several common misconceptions about Country of Origin labelling that can lead to confusion.
'Made in Australia' means 100% Australian ingredients: As mentioned earlier, this is not always the case. Always check the percentage bar chart.
The label guarantees quality: The Country of Origin label only indicates the origin of the product and its ingredients. It doesn't necessarily reflect the quality or safety of the product. Look for other certifications and quality marks.
All products must have a Country of Origin label: While most packaged foods sold in Australia require a Country of Origin label, there are some exceptions, such as food sold unpackaged or in certain food service settings. Check the frequently asked questions for more details.
Staying Informed
Refer to the ACCC guidelines: The Australian Competition and Consumer Commission (ACCC) provides detailed guidelines on Country of Origin labelling.
Stay updated on changes to regulations: Country of Origin labelling regulations can change over time, so it's important to stay informed.
Contact Foodlabel for assistance: If you have any questions or concerns about Country of Origin labelling, Foodlabel can provide expert advice and support. We can help you understand the regulations and ensure your products are correctly labelled.